Monday, July 12, 2010
"When you Assume..."
You probably know how the saying ends, right?: "...you make an ass out of 'u' and me." I remember hearing this phrase at a young age and thinking that assumptions must be bad. Isn't that what the saying is all about? It focuses on the fact that often people make assumptions and get themselves and others into trouble when their assumptions turn out to be wrong. The implied admonishment is: DON'T ASSUME ANYTHING!
Time-Out
But don't we make assumptions every day that range from rational to ridiculous? I assumed when I walked outside this morning that the laws of gravity would continue to apply today (as they have every day since 1978 in my own personal experience). Okay so far. But last week I assumed when I posted a comment to my classmates blog that the reason it didn't appear was that my classmate had deleted it (presumably utterly disgusted by my opinion). I came to find out this week that I only might be correct in this assumption.
Assumptions in Business
People make assumptions in business all the time. Our biases lead us in the direction of making confirmatory assumptions. For example, in marketing we often assume that our products are the best in the world and customers will come flocking. A friend of mine in Business Development told me a story about a software company owner who's company he was seeking to acquire who arrogantly compared his own company to Rolls Royce and my friend's company to Hyundai. This happens all the time. Many, many wrong assumptions were made in the past decade of American Capitalism that proved catastrophic. These guys weren't the smartest guys in the room, after all. They just made asses out of all of us.
To Assume or Not to Assume?
Assumptions are just things we take for granted in the face of either ignorance or uncertainty. I am strictly speaking uncertain that gravity will continue to apply today, but I assume it will so I can go about my day. I was ignorant to recent issues with posting comments on blogger.com until I saw a post to our group discussion board, so my assumption that my comment had been deleted seemed reasonable. Good thing I didn't confront my classmate and demand an explanation. I would have seemed...well, like an ass.
Going Forward
I think the best we can do, both in business and in life, is to try to identify our assumptions and honestly assess their validity, or likelihood of being right. Admitting that we just might be wrong is a good first step, and the proceeding with the humble admission that we might learn something new that sheds a whole different light on our path is step #2.
What do you think?
Monday, July 5, 2010
How to Number Crunch Your Blog
If you are like me, you love to crunch numbers and analyze the world from as many different angles as possible. It's pretty easy to go metrics crazy with your blog using Google Analytics. There is a very straightforward How-to blog post here. I set it up last week, and it took a few hours for Google Analytics to recognize my blog and a few more days to get meaningful data about my blog.
What did I learn?
9 unique visitors have visited my blog in the past week, and they stayed for an average of 2 minutes and 22 seconds. The most popular browser was the BlackBerry browser (that's me checking repeatedly for comments on my latest post from the Orlando airport!) and the most popular post so far was last week's post about signaling.
How could I use Analytics to help me?
If I were trying to monetize my blog, I could experiment with different methods to drive traffic (and thus increase ad revenue) to my site via social networking and search engine optimization. I could use the data to figure out where people were navigating to, and were there were leaving my site to better understand what people are interested in.
Let's give it a try...
My approach to "promoting" my blog so far this term has been sort of akin to the "build it and they will come" way of thinking. This time, I will post a notice to the Google Groups site to see what happens. Look for results in the comments section later this week... Thanks for playing!
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